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Head of Performance Marketing (m/f)


Über uns
"Asana Rebel - Yoga Inspired Fitness" is a successful growing mobile fitness app that has just raised $6,5M (2018). We are an international and dedicated team, based in the heart of Berlin. Our app has been featured multiple times by Apple and Google and is rated as one of the top health & fitness apps, with an average of more than 4.6 / 5 stars. With millions of users and a great vision, we strive to achieve global success. For this journey ahead, we are looking to further build up our team of bright minds and impressive personalities.

A great vision needs great people.

Read here: Berlin-based yoga startup Asana Rebel raises $6.5M
You are a marketing expert with a deep business and consumer understanding. There is nothing you love more than driving innovation. When it comes to developing and executing marketing concepts fast and effectively you take on responsibility. As our Head of Performance Marketing (m/f) you manage a huge budget and excel in being an outstanding leader for  a team of specialists. You take full ownership of the results, the well-being and performance of your team. If you are looking for a company to support your personal and professional growth then search no more – you have found the right place. 
Your tasks
  • Owning a 7-digit monthly performance marketing budget
  • Leading and inspiring (and hiring) a team of specialists running our user acquisition channels (Facebook, Instagram, Snapchat+IG Stories, Pinterest, Google UAC, Apple Search Ads, Outbrain/Taboola)
  • Owning relationships with key marketing channel partners 
  • Co-operating with the content production team and the retention, social media/community and brand teams
  • Development of Marketing controlling with BI and channel specialists
  • Identifying new growth opportunities (new channels, new markets) and aggressively pursuing them
  • Further development of experiment pipeline and framework in all channels
  • 3+ years experience in a similar position leading teams and managing 8-digit yearly budgets
  • 5+ years relevant work experience
  • Expertise defining metrics to measure success and systems tracking progress and success
  • Experience developing and implementing strategies that have driven growth at scale 
  • Ability to drive to drive results by enabling others and motivating your team on a daily basis
  • You are highly analytical and love playing around in Excel / with BI tools
  • You have heard of and are not afraid of SQL/Python/R
  • Fluent in English
What you can expect from us:
  • You are your own boss: we trust in you, your experience and expertise 
  • An environment that embraces freedom and autonomy: team spirit, constant feedback and an open communication are highly valued at our company
  • Competitive salary
  • Financial support for any books, resources, courses, conferences, mentorship that help you develop professionally
  • Free fruit, drinks and lunch (once a week)
  • Free Gym-pass


Wir freuen uns über Dein Interesse an Asana Rebel. Bitte fülle das folgende kurze Formular aus. Solltest Du Schwierigkeiten mit dem Upload Deiner Daten haben, wende dich gerne per Email an asanarebel-jobs@m.personio.de.

Bitte lade hier die für die Stelle benötigten Bewerbungsunterlagen hoch (z.B. Lebenslauf, Anschreiben, Zeugnisse, Gehaltsvorstellung etc.).
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